Empowering Women in Business: A Personal Journey of Growth & Representation

In the ever-evolving landscape of business, championing diversity is paramount, and one key aspect is supporting women in their professional journeys. As a 38-year-old woman with a passion for graphic design, I embarked on my journey in 2004. While the graphic design field has shown a promising almost 50/50 gender split, some of my previous career experiences revealed the broader industry's persistent gender imbalances, particularly in executive positions and on boards.

Having witnessed the male-dominated dynamics within several companies I have worked for, I found solace in the graphic design field's near-even split, fostering an environment where creativity and innovation thrive regardless of gender. However, the overarching narrative of gender disparities in the business world motivates me to voice the importance of continued support for women. Beyond my professional journey, a glimpse into the entertainment industry's shift towards celebrating women's achievements, including the growing popularity of women's sports, highlights the transformative power of representation. Which leaves me with the question: What else is possible?

Investing in women-run businesses becomes a personal call to action for me, given my deep appreciation for the graphic design field and the unique challenges women entrepreneurs face. This journey from employee to entrepreneur is not just about achieving fairness; it's a strategic move to unlock untapped potential, fostering innovation and contributing to economic growth. Supporting women in business is not merely a professional stance for me; it's a commitment to creating a future where opportunities abound for everyone, regardless of gender. As we collectively celebrate progress, let's continue advocating for and supporting women, ensuring a more diverse and thriving business landscape, enriched by the unique perspectives and experiences of every individual.

Rachael Baumgartner